topic
release strategy
2 dispatches on release strategy.
The Calendar Is Cracking: Two Midrange Releases Prove AAA's Release-Window Problem Is Real
Crimson Desert and Invincible VS launched to middling reviews in a eerily quiet spring. Meanwhile, indie developers are dominating year-end rankings. Is the AAA release calendar finally collapsing?
Sony Withheld God of War Laufey's Release Date While Giving Everyone Else a Window—Is that silence the actual story?
At State of Play, Santa Monica showed 20 minutes of God of War Laufey gameplay but released no date or window. Marvel's Wolverine got September 2026. Until Dawn 2 got 2027. Laufey got nothing, why?